guides
No theory for its own sake. What AI engines read, how they choose the names they give, and what actually moves the needle on a real site.
How AI engines choose the companies they name
Three mechanisms, and none of them works much like classic search ranking.
5 min read · 2 October 2026
GEO and SEO: what changes, what does not
Neither a new SEO nor a clean break. What transfers, and what does not.
4 min read · 2 October 2026
What each engine reads before it answers
Five engines, five ways of finding information. The consequences for you differ in each case.
4 min read · 2 October 2026
Getting onto the pages engines pull names from
Directories, comparisons, trade press, forums. How to find the pages that build the answers, and how to get onto them.
3 min read · 2 October 2026
Measuring AI visibility without fooling yourself
Which questions, how often, and how to read a result that moves between readings.
4 min read · 2 October 2026
Reading is one thing. Your own numbers are another.
Run the Scan